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Soft drinks supplier, Frobishers Juices, is delighted to announce a new partnership with Three Counties, becoming the official soft drink partner to the group. Frobishers has long been known for supplying premium fruit juices and juice drinks to the hospitality sector, and this new partnership will enable the brand to further develop market growth from within some of the countries leading lifestyle, food and drink events. Three Counties which runs the prestigious RHS Malvern Spring Festival and Royal Three Counties Show at its showground in Malvern, is one of the UK’s most established and leading event organisers, welcoming over a million visitors a year to its own and third-party organised events.

The new partnership also expands Frobishers presence within the foodservice sector, linking up with established event catering company, Relish Events. Relish Events provide the hospitality, bar and catering outlets across all private member and public access areas at the Three Counties events, as well as a number of other high-profile events and festivals operating across the UK.

Kicking off with RHS Malvern Spring Festival (11th to 14th May), Relish Events will run and manage the catering facilities within the Food Marquee and will also sell Frobishers juices and juice drinks from ‘Bertie’, Frobishers retro Citroen H van which will be located outside the Living Well Theatre. Mobile catering experts, Severn Valley Catering will also supply Frobishers Juices across a range of their units staged within the show grounds.

Great Taste award-winning, sparkling adult soft drink range, Frobishers Classics will be available to purchase from all catering outlets at the show, along with a range of juices, plus new Frobishers Cordials will also be available to purchase from the van stall.

Commenting on the partnership, Steve Carter, sales and marketing director at Frobisher said:

“These are exciting times for Frobishers as we strengthen our presence within the food service sector and increase our involvement at more high profile consumer led events and festivals. Both Three Counties and Relish Events complement our brand well and offer a new route to market that we are excited to capitalise on and explore. We’re delighted in the new partnership and look forward to developing new initiatives overcoming shows and future events.”

Ken Nottage, Chief Executive at Three Counties, said:

“We are so pleased to welcome Frobishers as our new official soft drinks partner.  Both Frobishers and Three Counties share a vision to provide the best possible product for our customers and to be able to offer a drink of this quality to our visitors is something to be proud of and we are sure they will appreciate.”

Rob Goves, Director at Relish Events adds:

“We’re delighted to be involved with Three Counties again this year and working with Frobishers at such a prestigious local summer festival. We’ve been supplying hospitality and catering to a range of high profile and prestigious events and clients for many years, and we understand how important it is to have the right offering for the right crowd. We pride ourselves on providing the best quality food and drink from local suppliers throughout all our venues, therefore we are really excited to be working with such a great drinks brand at one of our key events!”

For more information on Frobishers Juices visit or follow us on twitter @Frobishers

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