Three Counties Showground appoints new talented Marketing Executive
Three Counties Showground has strengthened its commercial team with the appointment of a talented new marketing executive who has international experience.
Lindsay Smith joined the commercial team on Monday, October 28, with a view to managing the Society’s marketing activities in support of its renowned events programme, including RHS Malvern Spring Festival, Royal Three Counties Show and Malvern Autumn Show.
After achieving a 1st class marketing degree at the University of the West of England in Bristol, Lindsay accepted a brand management role at international hospitality organization, Swire Hotels. Lindsay then moved to London two years later to manage marketing and events at the world’s largest translation company, TransPerfect, where she remained for five years.
Suzy Hillier, Head of Commercial at Three Counties Showground, said: “There is a lot of competition for consumers’ hard-earned money and the marketing of our events is a key element in our commercial success, so this is an important position.
“Lindsay brings considerable events experience and creativity to this role and we are delighted that she has taken on the challenge of further developing our marketing activity. We wish her all the best in her new job.”
In her previous role, Lindsay was responsible for marketing and events across the USA and EMEA regions, generating targeted campaigns and branding events worldwide to support revenue growth. Lindsay brings strong campaign management experience, creativity, operational skills and a good commercial acumen to the role.
Speaking of her appointment, Lindsay said: "I am thrilled to be joining the team at Three Counties and look forward to contributing to its varied marketing activity.
“Alongside this, I will be looking to raise awareness of the Society’s charitable objectives by increasing brand exposure and driving events attendance.”
For more information on marketing opportunities at Three Counties contact Lindsay on 01684 584 916 or email firstname.lastname@example.org.