Three Counties Good Life Show Cancellation

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1st July 2021

Three Counties has announced the cancellation of the new Good Life Show, scheduled to take place on 21 & 22 July.

This two-day event celebrating artisan food and drink, talks theatres, shopping and information for aspiring smallholders and allotment growers, was planned in place of the Society’s much-loved summer celebration and agricultural calendar highlight, Royal Three Counties Show.

Three Counties took the decision to cancel the Good Life Show but will continue to uphold its charitable objectives and serve the local community by running the much-loved Malvern Autumn Show in September of this year.

Commenting, Three Counties CEO Ken Nottage said, “Every year we look forward to our annual summer celebration, the Royal Three Counties Show but after the disruption to events in 2020 and 2021, we decided to launch a new Good Life Show to bridge the gap this year.

“Following a full review of this midweek event and current restrictions we have made the difficult decision not to run the new Good Life Show on 21st & 22nd July, 2021”

Three Counties runs a programme of successful agricultural and horticultural events throughout the year, including RHS Malvern Spring Festival, Royal Three Counties Show and Malvern Autumn Show.

“We remain committed to our agricultural and horticultural events programme,” said Ken Nottage, Chief Executive  at Three Counties, “all ticket holders will be contacted and offered a ticket transfer to our popular Malvern Autumn Show on the day of their choice or alternatively a full refund.

“We know that this will come as an enormous disappointment to not only our visitors but also exhibitors, traders, sponsors, suppliers and stakeholders who were due to attend the show.

“We thank everyone for their continued support during these challenging times and look forward to running our Malvern Autumn Show over three days from Friday 24th to Sunday 26th September.”

Tickets for Malvern Autumn Show are available to buy from


Tickets for the Malvern Autumn Show are available from

Ticket prices:
General Admission (from 9am) £18.00 per adult, Under 16-year-olds: Free (but ticket required).
Parking: Standard Parking free, Gold Parking is available at £15.