The number of children visiting Royal Three Counties Show soars as event defies the downpours to celebrate the countryside

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17th June 2019

Thousands of children descended on Royal Three Counties Show this weekend after organisers put education and creating a lasting legacy at the heart of the event, to help support the farming industry.

For the first time ever the Royal Three Counties Show welcomed all under 16s free of charge to its 61st event at the showground in Malvern, held in association with JCB.

The incentive, introduced in a bid to encourage the younger generation to embrace agriculture and country life, saw 40 per cent more children flock through the gates over the weekend, compared to last year.

The show also held a ‘Schools go free Friday’, welcoming over 60 schools from across the region to take part in curriculum-related agricultural activities.

The success of the scheme came despite torrential downpours which caused chaos across the country and saw many outdoor events cancelled.

Head of Shows, Diana Walton said she was thrilled to have seen so many youngsters enjoying the show as overall visitors across the weekend topped 90,000.

Visiting the show as a child was an annual highlight and I’m delighted we have been able to welcome all under 16s free of charge allowing all children to enjoy a great day out while learning more about our region’s heritage. Education is at the very heart of the show and is a vital tool in creating a lasting legacy which will help inspire ongoing support for the farming industry.”

The show survived the adverse weather as teams battled around the clock to keep the showground open for business with Saturday and Sunday's packed programme of entertainment and competitions basking in more consistent bouts of warm sunshine.

“I am so proud of our team who worked so hard to maintain conditions at the showground in very challenging weather. I am also delighted at the support we received with visitors still flocking through the gates even when the weather did its best to deter them and cheering us on by having a fabulous time.“

With over 6,000 animals on site across the weekend including a record 3,000 sheep entries and over 450 trade exhibitors Royal Three Counties Show is the Heart of England’s premiere celebration of rural life and the countryside.

Other highlights included the daily Grand Parade of Livestock, a spectacular display by the Red Devils Parachute Regiment Display Team and talks by television’s Adam Henson and Jimmy Doherty.

Royal Three Counties Show 2020 will take place from Friday June 12 until Sunday June 14.